Jude Ower

Jude is founder and CEO of games consultancy Digital 2.0. She has grown the business through a passion to make learning fun and reinvent learning through Digital play.
Jude is one of the original thought leaders on games for education and training. An Associate Researcher of SMARTlab and Futurelab, a member of the Serious Games Institute, the IAGD (International Association of Games Developers) and TIGA.
Jude is a frequent speaker at the top events globally, mainly speaking about how games can be used for positive good and change. Her portfolio of clients includes having worked with Shell, IBM, PwC, Norwich Union, Essex University, Coventry University, Invest NI, Futurelab, and the Serious Games Institute.
Jude and her team are working on a game concept for Weforest, tapping into the power of social networking to raise awareness of reforestation and provide a link between game play and real world good. The game will be available on Facebook at the end of the November 2010, the game will also be on the Weforest.com site and across other social networking mediums.

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