Karen Vander Plaetse

Karen Vanderplaetse has been the marketing and interaction manager of VIAA (The Flemish Institute for Archiving) since 2013. VIAA has the objective to make archive material - from broadcasters and cultural heritage institutions - accessible for education, through libraries and for research. Karen is a historian with an MBA in marketing (Vlerick business school, Ghent) and worked in the advertising industry for 5 years, spent 7 years at the communications and marketing department of Mobistar as a direct marketing specialist, loyalty manager, customer lifetime manager and strategic marketing manager. Between 2004 and 2011, Karen was the marketing manager of Arts Centre Vooruit and in this capacity she was involved in the ‘Arts Center of the Future’ project. In 2011 she founded ‘Yesplan’ with some colleagues of Vooruit. ‘Yesplan’ produces planning software for (cultural) events.