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Swiss Centre for Innovations in Learning - Blog

This blog from the Swiss Centre for Innovation in Learning offers current information, news on innovation in education management.

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Ilona Diesner Tanja Fandel-Meyer Tobias Jenert Christoph Meier Saskia Raatz Sabine Seufert Daniela Schuchmann Nadia Eggmann

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Leitfaden Social Media

"Leitfaden Social Media" is a diverse and concise guideline for social media in companies. It covers various aspects of the use of social media relevant to business. Amongst other it deals with social media for marketing, internal collaboration, content, media selection/production, recruiting, costumer relationship, monitoring etc. In an excursus also IPR restriction for the use of social media in a business context are dealt with. Moreover, best practices are presented and help to gain insight in the use of social media for companies. The guideline was published and created by BITKOM the Federal Association for Information Technology, Telecommunications and New Media

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Vorwort
Social Media in Deutschland – Ein Überblick
Social Media Handlungsfelder für Unternehmen
Strategie- und Zieldefintion als Grundvoraussetzung
Marketing
PR
Interne Kommunikation und Kollaboration
Social Customer Relationship Management
Social Intelligence
Service und Support wird in Social Media zu einem »must-have«
Human Resources und Recruiting
Besondere Herausforderungen für B2B-Unternehmen
Social Media Organisation, Governance und Risiken
Personelle Ressourcen für Social Media
Exkurs I: Vom Shitstorm kalt erwischt
Zielgruppen
Social Media Inhalte und Medien-Mix
Exkurs II: Corporate Blogs – Türöffner in eine neue Welt der Kommunikation
Social Media Guidelines
Social Media Montoring
Social Media Erfolgsmessung
Exkurs III: Typische rechtliche Herausforderungen für Social Media im Unternehmen
Accounts und Kontakte
Inhalte
Wettbewerb und Einwilligung
Checkliste für Unternehmen zum Social Media Einsatz
Best-Practice Beispiele
Social Media bei der Conet Group
Datev
»Unser bester Botschafter« – Social Media Governance bei Microsoft Deutschland
T-Systems: Social Media im B2B-Großkundenumfeld

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BITKOM Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e. V

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2012

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72p

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Weiterbildungsblog

This blog is dealing with further training and human resource development. The focus is on how ICT and media are changing learning and teaching in a business environment and how companies can make the most out of it. This includes corporate social learning, self-organized learning, MOOCs, Personal Learning Environments etc. The blog is updated several times per week and one of the most popular e-learning blogs in Germany.
The blog is written by Jochen Robes, a renowned expert on this field. He started the “Weiterblidungsblog” in 2003 and in 2006 he was awarded with the "European E-Learning Award" for his blog.

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Jochen Robes

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Social Media in Adult Education - A Best-Practice Guideline from Baden-Württemberg (D)

This Best-Practice Guideline is based on the results of the project "Bildungsmanagement 2.0" (education management 2.0) a coaching project which accompanied further education institutions from Baden-Württemberg by implementing a social media strategy in their institution. The guideline explains the strategy which was used to implement social media in the institutions as well as the lessons learned made by the institutions in a way that can easily be followed by other training institutions interested in implementing social media in their organisation.

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SOCIAL MEDIA REVOLUTION - Introduction
SOCIAL MEDIA GUIDANCE - The Project
SOCIAL MEDIA INNOVATION - The Process
RESUMÉE

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MFG Innovationsagentur für IT und Medien Baden-Württemberg, Karlsruher Institut für Technologie (KIT) – Fernstudienzentrum

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2013

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20 p.

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2. Oö. Kinder-Medien-Studie 2010

This study gives an overview about the use of media by children aged 3-10, taking into account the points of view of children, their parents and their educators. It shows that even very young children use media very frequently - mobiles, Internet and computers are very often part of their everyday lives.

3. Oö. Kinder-Medien-Studie 2012

This study gives an overview about the use of media by children aged 3-10, taking into account the points of view of children, their parents and their educators. It shows significant changes between 2007 and 2012: Generally, the world of media is explored by the children in a playful way. Audio or video are used much more frequently in education compared to the previous studies; many children aged 6-10 already are into web 2.0 and social media. However, parents are aware of the possible dangers of the Internet and request information on using it safely.

3. Oö. Jugend-Medien-Studie 2013

This study gives an overview about the changes in the use of media by 11- to 18-year-olds from Upper Austria. It shows that the popularity of smartphones has increased considerably and that young people use media more independently and more consciously compared to the last studies. This study includes the points of view of the young people themselves as well as of their parents and teachers.

2. Oö. Jugend-Medien-Studie 2011

This study gives an overview about the changes in the use of media by 11- to 18-year-olds from Upper Austria. It shows that about 50% of the interviewed youth are into reading; popular kinds of media include television, computers and mobiles. This study includes the points of view of the young people themselves as well as of their parents and teachers.

1. Oö. Jugend-Medien Studie 2009

In 2009, Education Group conducted its first study on the use of media by young people aged 11-18, taking into account the points of view of the young people themselves, their parents and their teachers.

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