media policy

Mapping Digital Media: Estonia

The Mapping Digital Media project assesses the global opportunities and risks that are created for media by the following developments:

* the switch-over from analog broadcasting to digital broadcasting;
* growth of new media platforms as sources of news;
* convergence of traditional broadcasting with telecommunications.

Covering 60 countries, the project examines how these changes affect the core democratic service that any
media system should provide—news about political, economic and social affairs. The Mapping Digital Media
reports are produced by local researchers and partner organizations in each country.

Table of contents: 

Mapping Digital Media 4
Executive Summary 6
Context 11
Social Indicators 12
Economic Indicators 14
1. Media Consumption: The Digital Factor . 15
1.1 Digital Take-up 15
1.2 Media Preferences 19
1.3 News Providers 21
1.4 Assessments 25
2. Digital Media and Public or State-administered Broadcasters . 27
2.1 Public Service and State Institutions . 27
2.2 Public Service Provision 33
2.3 Assessments 34
3. Digital Media and Society 36
3.1 User-Generated Content (UGC) . 36
3.2 Digital Activism 40
3.3 Assessments 44
4. Digital Media and Journalism 45
4.1 Impact on Journalists and Newsrooms . 45
4.2 Investigative Journalism 49
4.3 Social and Cultural Diversity .52
4.4 Political Diversity 54
4.5 Assessments 55
5. Digital Media and Technology 56
5.1 Broadcasting Spectrum 56
5.2 Digital Gatekeeping 58
5.3 Telecommunications 60
5.4 Assessments 60
6. Digital Business 62
6.1 Ownership 62
6.2 Media Funding 66
6.3 Media Business Models 69
6.4 Assessments 72
7. Policies, Laws, and Regulators 74
7.1 Policies and Laws 74
7.2 Regulators 76
7.3 Government Interference .78
7.4 Assessments 78
8. Conclusions 80
8.1 Media Today 80
8.2 Media Tomorrow 81
List of Abbreviations, Figures, Tables, and Companies . 82

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Format

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Author

Urmas Loit (lead reporter) Andra Siibak (reporter for section 3

Year

2014

Length

86 pages

Tags

Business Models & Social Media

Topics that the video lecture with presentation will cover:

• What are business models?
• Changes of media business models due to the digitalization / the Internet
• Business models for social media marketing
• Business model for social media platforms

Introducing Media Economics and Media Management

Topics that the video lecture with presentation will cover:
• what are media economics and media management?
• What are the special characteristics of media products and what are the key concepts and terms of media economics and management.

ActiveWatch - Media Monitoring Agency

ActiveWatch - Media Monitoring Agency (MMA) is a human rights organization that advocates for free communication in the public interest.
MMA objectives are:
to consolidate access to information, freedom of the press and freedom of expression;
to advocate for the improvement of public policies regarding human rights, mass media and good governance;
to fight social inequity, rasism, discrimination and intolerance;
to develop media consumers’ critical sense towards media messages;
to develop programs to improve social dialogue;
to fundament MMA’s actions through social research programs.

MMA promotes the following strategic directions of social intervention: freedom of expression, media monitoring and analysis, media education, anti-corruption, anti-discrimination, E.U. integration.
MMA constituency includes: the community of journalists and media editors, students in high schools and universities (especially communication and journalism students), professors and teachers, researchers, lawyers and judges, minorities, the government, the general public.
MMA is engaged in a large array of activities, with an emphasis on human rights monitoring, advocacy, direct intervention, education and media research and permanently collaborates with local and international NGOs. International partnerships: MMA is part of the Reporters without Borders Network and represents this organization in Romania. Another important partnership has been developed recently with Article 19 and Internews Europe. MMA is also part of SEEMO – South East European Media Organization.

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