James Lawrence

James Lawrence is an evangelist of apprenticeships having worked within the UK Apprenticeship and skills arena for a number of years. James has an in-depth knowledge of how to communicate digitally with young people having pioneered the first film based communications strategy for apprenticeship engagement and recruitment. James was brought in as senior consultant on the Level 7 project. His knowledge of youth engagement and the key drop-off points as a young person attempts to make the transition from education into the world of work meant he was able to make the Level 7 project as true to life as possible.