iPro is aimed at setting up a pilot collaboration between Higher Education Institutions and Vocational Education Training providers in 8 European countries in order to investigate the potential for a closer collaboration between the world of the interactive media and arts design business and the higher and further education institutions for Media and Art Design Studies. The Project aims to build, test and then distribute a research based model framework that will assist the Education sector and the Higher Education Institutions to match the curriculum of their students in Media and Arts Studies with the professional requirements expressed by the community of Media and Arts businesses.