economics

Competitive Strategies of Media Companies & International Media Strategies

Topics that the video lecture with presentation cover:
• Key tools for media companies how to analyze markets and industries and develop their strategies
• Different strategic options by media companies
• International strategic options and entry mode choices

System requirements: 
browser

Media Economics Methods

Topics that the video lecture with presentation will cover:
• What are the sources of information for media economists on media companies, media markets, and media industries?
• How does one analyze companies, markets, and industries?

Business Models & Social Media

Topics that the video lecture with presentation will cover:

• What are business models?
• Changes of media business models due to the digitalization / the Internet
• Business models for social media marketing
• Business model for social media platforms

Introducing Media Economics and Media Management

Topics that the video lecture with presentation will cover:
• what are media economics and media management?
• What are the special characteristics of media products and what are the key concepts and terms of media economics and management.

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