economics

Competitive Strategies of Media Companies & International Media Strategies

Topics that the video lecture with presentation cover:
• Key tools for media companies how to analyze markets and industries and develop their strategies
• Different strategic options by media companies
• International strategic options and entry mode choices

System requirements: 
browser

Media Economics Methods

Topics that the video lecture with presentation will cover:
• What are the sources of information for media economists on media companies, media markets, and media industries?
• How does one analyze companies, markets, and industries?

Business Models & Social Media

Topics that the video lecture with presentation will cover:

• What are business models?
• Changes of media business models due to the digitalization / the Internet
• Business models for social media marketing
• Business model for social media platforms

Introducing Media Economics and Media Management

Topics that the video lecture with presentation will cover:
• what are media economics and media management?
• What are the special characteristics of media products and what are the key concepts and terms of media economics and management.

Sponsors and Exhibitors

MediaSite Echo360 Kaltura
Panopto Barco Ubicast
Crowdbeamer

Organisers